Visit the USA is a travel site for American Tourism. Working with the good people at Mustache Agency, I designed a Facebook canvas ad pitching a direction for their campaign promoting the American Music scene. The brand already had a look going for it, but we wanted to punch it up a bit and try something more expressive. For the ad I animated flowing lines to express the different vibes of each location. Each scene had it's own pallete and the motion of the lines respond to the way the artists and their surroundings moved.