We had a substantial amount of information that needed to be communicated, so I prioritized getting the typography right from the outset. To achieve this, I began by creating a couple of compositions and then reviewed them with Rodrigo. Once we mutually agreed on a composition that made sense, the next step was to incorporate embellishments.

I took a walk around Sunset Park and Red Hook to get a sense of the vibe in the district. The community is comprised of many working-class Asian and Latino people, so I focused on the motifs I observed around the neighborhood, as well as some that had already been used in Rodrigo's campaign. Two symbols stood out to me as common elements shared by both cultures in the community: floral embellishments and spirals. I printed out the type compositions, laid tracing paper over them, and then added arrows, flowers, spirals, stars, shrubbery, and sunbursts to the compositions. Afterward, I scanned and digitally cleaned them up before moving on to coloring everything.

Rodrigo had a color palette he was already using for his campaign, so my task was to take what he had going and make it work with my designs. The reddish pink on both fliers is the primary color he uses and it's often used in Mexican culture. It's an exciting and unexpected color choice for an electoral campaign which complimented the high energy of the drawings. The green was useful when I wanted to call attention to specific information like important notes on ranked choice voting. I used purple and gold for the flowchart; purple for no answers (the pink makes the purple look a little red) and gold (because gold reminds us of nice things: the sun, smiley faces, gold) for yes answers.